Coca-Cola's Not so Real Magic
The B rand I Selected and Why I chose Coca-Cola and their fairly recent AI-driven holiday campaign, " Create Real Magic ." The title immediately drew my eye, as it seemed to contradict the ad's AI-driven nature. This ad combines AI innovation with classic storytelling to reimagine the brand's iconic visuals and themes. I was curious how audiences would respond to the reimagining of such an iconic line of holiday campaigns, given their deep cultural significance and nostalgic appeal. What Do the People Think? The responses on social media have been a blend of intrigue and criticism, with noticeable difficulty in finding directly positive feedback. A few pointed out the inconsistencies in the campaign execution, and while some praised the creative ambition, those instances were very much outnumbered by critiques, highlighting the ad's polarizing impact. Here are three examples: Reddit -This user highlights unease and lack of emotional connection, underscorin...
